Earlier in the year, Sculpt Beauty made the decision to join The Secret Network, a global house for brand development & innovation in key sectors. Sculpt Beauty will harness their vision and superior knowledge of the industry in order to further develop the brand.

The Secret Network plans develop the online presence of the Sculpt Beauty brand, which includes bridal services and makeup services for music videos etc. Bringing over 10 years of digital expertise to the forefront, The Secret Network founder AJ believes that this new online focus will reinvigorate Sculpt Beauty and place its forthcoming consumer product lines at the fore of professional-standard and the ethically conscious cosmetics market.

As AJ, CEO of The Secret Network explains:

“When we started working with Uzma Yakoob and Sculpt Beauty, we had a vision of growing the brands online presence and focussed our efforts on creating a new website, an online shop , develop social networks and create mobile applications, within the first 5 months of working together, we completely redeveloped the website, created a powerful online shop, started free online makeup tutorials on YouTube.com which have attracted over 200,000 views within the first few months and now have a iPhone application on apple app store which include all our social networks and videos from YouTube.com, we are working at a very fast pace and expect Sculpt Beauty to become a household name within a few years.”

As marketing on social networking sites and online media channels becomes ever more lucrative, Sculpt Beauty and The Secret Network will look to target young, urban and online-savvy communities, forging a connection between the brand and lifestyle.

The new Sculpt Beauty website is live at http://www.sculptbeauty.com and features a new innovative design and video intro giving us a brief look into what Sculpt Beauty do, the website is interactive and welcomes comments on all posts, the news section also includes a ‘tweet this’ and ‘facebook this’ button allowing users to share content across their favourite social networks.

Sculpt Beauty also give free makeup tutorials on http://YouTube.com/sculptbeautytv teaching the world how to achieve the celebrity look from the comfort of their own bedrooms, this has been a huge success and is growing by 5,000+ views a day and totalling over 200,000 views within the first few months of going live, to celebrate the success.

Sculpt Beauty and creative agency six2media.com have created an iPhone application that enables users to watch the makeup tutorials on the go, a push notification is sent when new videos are uploaded and its available completely free on apple app store now, search Sculpt Beauty on apple apple store or iTunes applications and download for free, the ratings for the application are averaging 4.5 to 5 out of 5 and it seems this new medium of communication is working very well for them.

“The plans for the future also include a branded makeup line and to further develop the Sculpt Beauty shop with new exclusive products, we are working hard and have a few other plans in the pipeline that I cannot divulge yet but watch this space” Uzma Yakoob reveals.